Job Description

Department: Brand Services Sub-Department: Advertising Reports to: Director of Brand Services Schedule: 8am to 4pm, M-F Overview ZQUARED solves e-commerce problems for retailers with a sizable presence on Amazon & Walmart. Join a dynamic and rapidly growing Amazon agency poised to make a significant impact in the Amazon marketplace. We are an energetic firm founded on the principle of partnership, dedicated to helping brands navigate the complexities of Amazon and achieve profitable growth. We are committed to excellence, fostering strong, collaborative relationships with our clients, and delivering measurable outcomes that contribute directly to their bottom line. Our internal culture values collaboration, innovation, and a relentless focus on quality. Role As ZQUARED’s Senior PPC Specialist, you will play a pivotal role in driving our advertising campaigns and strategies on Amazon and Walmart. You will be responsible for executing advertising campaigns, updating and optimizing ad campaign performance, and managing ad spend to maximize ROI. You will also work closely with our cross-functional teams and clients to ensure campaign success. Our collaborative approach aims to not only meet account performance objectives but also effectively manage stakeholder expectations. Your performance will be assessed based on specific Key Performance Indicators (KPIs) , emphasizing profitability in terms of metrics including but not limited to Return on Ad Spend (RoAS), Cost Per Click (CPC), Impressions, ACOS (Advertising Cost of Sales), and Ad Position. What Success Looks Like Improve campaign efficiency by identifying opportunities to reduce wasted ad spend and grow sales. Develop and implement optimization strategies that strengthen ROAS, ACoS, and TACoS performance. Confidently communicate PPC strategy and performance insights during client discussions. Bring new ideas and optimization strategies that benefit both clients and the company. First 90 Days at ZQUARED Gain access to key PPC accounts, tools, and reporting platforms. Meet with the PPC team and observe client calls to understand current strategies. Audit existing campaigns and identify wasted spend and growth opportunities. By 60 Days - Implement & Optimize Begin implementing campaign optimizations and new strategies. Align PPC campaigns with inventory levels and brand goals. Test and refine campaigns based on performance data. By 90 Days - Lead Strategy Lead the PPC portion of client calls. Demonstrate measurable improvements in campaign performance. Contribute new ideas and optimization strategies for clients and the team. Responsibilities Administration & Planning Partner with the Director of Brand Services to architect comprehensive full-funnel advertising strategies. Take full ownership of the implementation roadmap, ensuring tactical execution aligns with long-term brand scaling and profitability goals. Own the end-to-end execution of advertising strategies to meet account performance objectives. Collaborate with Brand Managers to ensure PPC tactics are seamlessly integrated into the overarching brand growth plan and manage stakeholder expectations regarding channel health. Prepare for and attend weekly Advertising meetings, gathering necessary data and insights for effective discussions to ensure strategies align with objectives. Google Workspace Tools: Utilize Google Workspace (formerly G Suite) for project management, communication, and collaboration with remote team members. Prepare for and attend weekly Brand Management meetings to discuss advertising strategies with cross-functional teams in the context of overall brand management. Serve as the primary Subject Matter Expert (SME) for Amazon Advertising during client engagements. Lead the PPC performance review segment of client calls, providing technical analysis and strategic recommendations that support the Brand Manager’s holistic goals. Monitor and maintain active Amazon cases to promptly resolve any issues related to advertising. Perform other tasks, duties, and responsibilities as assigned by the Director. Webinars/Training: Participate in webinars and training sessions. Advertising Campaign Management Create Amazon Sponsored Products, Sponsored Brands, and Sponsored Display Ad campaigns on Amazon Seller & for clients. Create target ACoS for campaigns based on item sale price and costs. Plan and execute, from start to finish, a full range of successful paid media campaigns. Researches, creates, and manages paid media campaigns, developing keyword lists, creating ad groups, setting up targeting and creating audience segments. Pioneer and execute optimization frameworks to maximize ROAS and Total Advertising Cost of Sales (TACOS). Proactively diagnose performance fluctuations, engineer sophisticated action plans, and leverage data-driven storytelling to demonstrate ROI to clients. Reporting, Research & Analytics Update advertising campaign performance weekly, analyzing key metrics and identifying areas for improvement. Report brand-specific advertising metrics monthly, including sales and spend, by updating advertising tracking sheets for accurate performance analysis. Report Subscribe & Save metrics monthly numbers to track subscription-based sales and their impact on advertising. Meet with our Amazon Ads and Walmart Ads representatives regularly to stay up-to-date on the latest advertising opportunities and trends on the Amazon and Walmart platforms. Maintain and analyze monthly Brand Playbooks and tracking sheets to extract actionable insights regarding advertising spend and sales data. Keep abreast of industry shifts within Amazon, Walmart, and e-commerce at large to ensure ZQUARED’s advertising management initiatives are relevant and on point. Stay up to date with advertising management trends and best practices, including new tools, platforms, and methodologies to ensure use of the most effective strategies. Job Qualifications Minimum Qualifications Bachelor's degree in marketing, business administration, or a related field Min. 5 years of experience in advertising, digital marketing, or a related role Strong analytical skills and a data-driven approach to decision-making Ability to manage multiple advertising campaigns simultaneously Self-motivated with a strong sense of ownership Proficiency in Microsoft Office, Google Suite, CRM software, and similar programs High level of competency with developing spreadsheets Interpersonal skills to engage with various levels of management, staff and clients Enjoys working independently and as part of a team Willingness to learn and adapt to evolving advertising trends Preferred Qualifications Experience working with the following programs: #J-18808-Ljbffr Valid8 Financial, Inc.

Job Tags

Similar Jobs