Job Description

Do you thrive in the balance between creativity and strategy? We are looking for an Art Director of the National Sales department in our Corporate Office in Baton Rouge, Louisiana. This position serves as the senior creative leader for National Sales, New Business, and Programmatic, owning all design strategy, execution, and workflow management. This role ensures brand consistency, directs high-visibility creative work, manages the design team’s daily operations, and partners with cross-functional leaders to align creative output with enterprise goals. The Art Director exercises independent judgment, protects creative standards, and fosters a collaborative, solutions-focused culture that enhances team performance and supports Lamar’s national brand reputation.

Lamar’s Corporate Office in Baton Rouge, LA is home to over 250 professionals from every walk of corporate life. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days!

Why Lamar?

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official YouTube channel .
• Check reviews and company updates on our Glassdoor page .
• Learn more about our Great Place to Work certification.

What you can expect from us:

• A Monday-Friday 8a-5p work schedule 
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's Day and Juneteenth
• A 6-week comprehensive training program 
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage 
• Short & long-term disability and paid parental leave
• Employee Stock purchase plan
• 401k plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What we're looking for in you:

• Exceptional creative judgment demonstrated through a strong portfolio of conceptual and executional excellence.
• Advanced proficiency in Adobe Creative Suite; working knowledge of video, animation, digital, and multi-platform production workflows.
• Highly effective communicator with strong interpersonal skills; able to build trust, influence decisions, and manage expectations across departments and leadership levels.
• Confident, diplomatic professional who navigates competing priorities and high-visibility situations with sound independent judgment.
• Proactive problem solver who anticipates stakeholder needs, negotiates priorities, and delivers solutions.
• Strong organizational and project management capabilities; able to lead multiple initiatives in a fast-paced, deadline-driven environment.
• Collaborative, emotionally intelligent leader who promotes accountability, respect, and composure under pressure.
• Excellent presentation, storytelling, and writing skills, including advanced executive-level presentation design (PowerPoint, Google Slides, Keynote, Canva).
• Meticulous attention to detail with a strong commitment to accuracy, quality, and brand integrity.
• Proven ability to align creative vision with business strategy and enterprise-level stakeholder needs.
• Demonstrated success partnering with senior leaders and managing or directing creative teams in complex organizational environments.
• Flexible, resourceful, and committed to continuous learning and staying current with industry trends and technology.

Education and Experience:

• Required:

  • Bachelor’s degree; OR 4 years of relevant professional experience in lieu of a degree
  • Seven (7) or more years of professional design experience, with demonstrated growth into increasingly complex creative and leadership responsibilities

   

• Preferred:

  • Above-mentioned Bachelor’s degree in Graphic Design or a related field
  • Experience serving in a senior, lead, or Art Director role is preferred.
  • Equivalent combinations of experience, talent, and demonstrated leadership will be considered.

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com.

A day in the life: 

• Lead and direct creative concepting and design execution for high-visibility client campaigns, national sales initiatives, monthly sales/support meetings, and department marketing materials.
• Develop, design, and lead the creation of high-impact presentation decks for National Sellers and executive leadership in National Sales and Programmatic, ensuring clarity of message, strategic alignment, and visual excellence across all enterprise-facing materials.
• Provide authoritative creative guidance, feedback, and mentorship to the design team to achieve the highest standards of design excellence.
• Serve as the primary liaison and strategic advisor between Creative Services and internal partners (National Sales, Marketing, Programmatic, and corporate departments), balancing customer service with the protection of team priorities, capacity, and creative standards.
• Manage and prioritize complex, high-volume project pipelines, negotiating timelines, deliverables, and expectations with demanding and fast-moving stakeholders.
• Collaborate with Sales and Programmatic leadership to interpret creative briefs, clarify business objectives, and ensure output aligns with revenue goals and organizational strategy.
• Present creative work internally and externally, clearly and confidently communicating concepts, rationale, and strategic value to diverse audiences, including executive leadership.
• Research, review, and recommend photography, illustration, and videography to support creative strategy and elevate campaign quality.
• Stay current with creative trends, design technology, and industry best practices to strengthen the team's capabilities and elevate the quality of the concepts and materials produced to ensure Lamar’s visual identity remains competitive and contemporary.
• Oversee and approve the quality of final deliverables, ensuring accuracy, brand consistency, and readiness for multi-channel production.
• Manage creative resources for approved projects, including prioritizing assignments, allocating workload, and ensuring timely delivery under tight deadlines.
• Communicate project status, risks, and resource needs to leadership with proactive foresight and solution recommendations.
• Hire, train, mentor, and evaluate team members, fostering a culture of collaboration, accountability, and continuous improvement.
• Provide developmental coaching to designers, ensuring skill growth, professional maturity, and readiness for increasing responsibility.
• Partner with production teams to support the execution of final creative assets across digital and traditional media channels.

Physical Demands and Work Environment:  

• The primary work environment is an office setting.
• Physical demands include light lifting, visual acuity for design and reading, and sitting for extended periods.
• Some travel may be required (less than 20%).

Who we are:  

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.  

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment. 

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy . 

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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